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– Nelson Mandela

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Week 6 DB (20pts) War by Parker & Luxottica - Pricing and Distribution are Holding Hands! second post

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Q Please view to the following 15 minute 60 Minutes video on Luxottica and listen to the 35 minute podcast on Warby Parker (NPR How I Built this). You can google the NPR How I Built This Podcast if the link takes you to the most recent episode, or scroll down until you see it. Analyze the following: 1. Review the 6 step price-setting process (see class lecture podcast) and compare and contrast the price setting policies of Luxottica and Warby Parker (WP) 2. Please read the following article from the UCLA Supply Chain Blog and evaluate the strengths and weaknesses of Luxottica's supply chain versus WP's supply chain.

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The importance of the development of a brand name must never be ignored because of the ways in which price can be required to be set. There cannot be price set effectively without the establishment of a specific brand by an organization. There has to be a research and development department present in every organization to ensure that there can be estimation of the prices for specific new innovations in specific products (Mandolini et al., 2020). If research is lacking for any organization, there can always be difficulties in setting prices with confidence.